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“In search
for the right road for people.” – This has been Da Yu’s
most sought-after principle since it was established.
All employees has been studiously searching and collecting
all sorts of mapping data to reinforce our products,
hoping all Da Yu product users can find and reach their
destinations most efficiently when they have our maps
in hand |
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We, at Da Yu, bear
the tradition of direct selling as our distribution
method. Our products are distributed by our closely
knitted sales network, making sure our products are
to be found in all bookstores, convenience stores and
shops in reach of consumers’ needs at all times. It
is also due to this insisted principle of bringing our
latest products directly to the consumers, we were able
to gather first hand market information and be able
to make the most effective and best response to the
needs and demands of the consumer market.
A sharp sense of market trend and efficient distribution
network management have given Da Yu an incomparable
sales strength and advantage over all other competitors
and at the same time, established an effective feedback
system. |
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Da Yu Publishing
Co. Ltd. was established in 1969. It is located at the
2, 4,5 floors of 189 KuangChou Street, Taipei. Internally,
it is divided into administrative, digital, editorial
and sales departments. There are also branch offices
located at Taichung and Kaohsiung and business centers
at other towns and cities. Currently there are about
150 employees on list. |
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Da Yu's products
can be categorized as follows:
1.
National and International road maps and
atlases
The series include Map of Taiwan and 309
cities and towns, China Atlas, World Atlas,
etc.
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2.
National and International tourist guides
There is the Taiwan Travel series,
Entertainment series, Going Abroad series,
China Series, etc. These are the best
referral one needs for planning one's trip.
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3.
Digital Map products
There is currently the DaYu satellite auto
navigation system NAVI—Taipei Metropolitan
Life version, NAVI digital map database, etc.
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Da Yu has always
focused on map products as its main publication. In
the early labor-focused map industry, quantity and quality
are issues that are almost impossible to over come with.
But the vast development of the economy these days,
the Taiwanese consumers have more usage and demands
of map and tourism information. In response to the market
demand, Da Yu adapted a computerized system in 1990
to automate editing process and upgrade printing quality
and information collecting abilities. During this stage,
Da Yu has trained and cultivated an editorial team familiar
of automated digital production process, this has affected
Da Yu greatly in the long term process. In 1992, Da
Yu started to replace the traditional hand-drawn mapping
process with a digital system. We adapted computerized
systems and softwares to reproduce digitalized map of
all Taiwan and for the recent 5 years, we have finished
309 towns and cities 1:25000 digitalized maps of Taiwan.
This series of published products are already now selling
on market. |
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Aside from
the introduction of GPS and GIS related research development
that started in 1997 and purchasing GIS softwares to
integrate the digital maps, Da Yu has also started to
research on the navigation teams’ hardware and software
systems and will also be coordinating with DGPS bases
to record data and carry out off-line road data comparison
for first-hand road information.
Due to the all-time update of map information and
the increase of the demand on road travel information
preciseness, Da Yu is now planning on carrying out interchange
and upgrade of data format in the internal digital operating
process. This complicated process is based on geographic
data system plus the information gathered from the GPS
on-road research. Completing this process can give Da
Yu a precise and flexible GIS geographic data system
to uphold the quality of our products and at the same
time prepare our company for production of future digitalized
map products. In the foreseeable future, DaYu is bound
to become one of the leading high-tech digital map processing
companies of the world. |
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